Portfolio
Brian Brown
Crypto-Native Product Marketer & Founder.
About
Hi! I'm Brian, a Product Marketer and Founder with 5+ years experience leading go-to-market for crypto-native launches across NFTs, SocialFi, Protocols, DAOs, L2s and Gaming. Previously spent 5 years building a quantitative foundation in Marketing Insights & Analytics at Best Buy.
In 2021, I co-founded SHILLR, a Web3 marketing agency. I executed GTM for 40+ clients across every major vertical of the crypto space, scaled the team to 8 and built the internal operations from scratch.
I led the strategy, positioning and launch execution for ‘Quine’ by Larva Labs ($14M in sales), Nifty Island (1.2M impressions at launch), Alien Frens (31K ETH in lifetime sales), and Prohibition Art (First Art Blocks contract on an L2). I also managed social media for institutional DAOs including Flamingo DAO and The LAO, growing engagement 120% YOY. Over four years, we drove $50M+ in client sales revenue.
I have a deep interest in crypto and have been an active onchain participant since 2013, allowing me to apply both my professional and my personal expertise into product marketing. I’m also AI fluent: I build automation workflows into my daily work, have shipped apps from scratch using Claude Code, and enjoy experimenting with new tools to gain a competitive edge in product marketing.
Experience
Co-Founder & Head of Product Marketing
Built and scaled a Web3 marketing agency from 0 to 40 clients, driving $50M+ in client sales through product marketing.
Senior Analyst, Decision Science & Analytics
Discovered and reported fact-based marketing insights that influenced product campaigns.
Strategist, Business Intelligence
Leveraged hypothesis testing to increase efficiency and productivity of brick and mortar stores.
Analyst, Product Demand Forecasting
Supported aggressive category growth by accurately forecasting product demand.
Portfolio
Selected products & clients.
Quine by Larva Labs
Code Generates Art ⇄ Art Generates Code. Owned the GTM strategy and launch execution for the latest art release by Larva Labs, the creators of CryptoPunks. $14M in primary sales.
Konsek
Vibe coded an app that uses Strava runs to keep a virtual pet alive. Available on desktop and mobile. Built with Next.js, Supabase, and Strava API.
Prohibition Art
Owned the GTM strategy from scratch, launching the first Art Blocks contract on an L2. Developed the positioning, artist onboarding strategy and social media content plan.
mmERCH
Supported the launch of the first physical generative fashion release, promoting the drop through collector education, founder interviews and grassroots marketing.
Skill Issue
Executed GTM playbook for an NFT & token loot box app, owning social media strategy across multiple channels, coordinating influencer partnerships and managing user feedback.
The Garden by SHILLR
3-Day event series at NFT NYC 2024. Over 500 attendees. Partnered with Base, Arbitrum, Optimism, Infinite Objects and Superchief Gallery.
Mobile Art Gallery by SHILLR
Showcased the work of 1,000+ artists in a mobile gallery between New York and Miami. Pro-bono project to support emerging artists in Web3.
Contact
Let's talk.
Currently exploring PMM opportunities in crypto and fintech.